From the dawn of evolution we have always tried to express things in different ways. When civilizations were popping up in every corner of the word - people gathered around, communities co-operated. And to make that happen, there was structure and heirarchy. One ruler or people in power "decided" things that everyone experienced for the greater good.

And how was this hierarchy decided? Often through measurable quantitative representations of status: resources, money, ancestoral history.

Power often seeped through having more land, gold, money or a linage of ancestors who had the former. With that, and evolution's favourite algorithm - survival of the fittest - we got generations of struggle to reach the top and survive, thrive and create.

That lead us to industrial revolution and capitalism. And capitalism ruined everything in existence. Don't get me wrong, it's the least worse one - but it still seeped through humanity and sucked ourselves dry.

We began slurping the resources of the planet, sucking it with a billion-people-scalable straw. Everything is now mass-produced, mass-marketed, made for billions. Coca Cola, Fashion, Books, Media. It's aimed to scale. Industries are popping up every where we look. There is an industry for everything, and I mean everything.

Industries

Let's start with when you are born: you are welcomed by the doctors and nurses, cut your umbrical cord, stuffed in a towel, slept on the bed and that will be Rs. 50,000 for delivery thank you.

Okay, now the baby is out - quick! Give him nutritious food - towel - oh yeah, clean his ass with diapers - put some lotion on that - some power! Diaper Industry.

Oh wait, the baby is bored? Give it toys and jingles, or, play random loud, colorful bullshit on TV that emotionally unavailable parents can remain emotionally unavailable - KIDS TV Industry.

What? Parenting is hard? Quick, here's a 500 page Parenting Book on top 100 ways to understand emotions of children!

What? The kid's not eating - pop an iPad on his hand and play Cocomelon till his brain mushes. A billion-dollar youtube for kids brainrot industry with recycled and mushy content to prey of innocent kids who have nothing better to do so put like a million ads in videos so----

What? The child has learnt to crawl? That's it - enroll him in school, gruelling 15 years of pointless education so he ends up as miserable as you---

you get the point.

We're bombarded with industries everywhere we look - and life just seems like a game where EVERY character is out there to try and suck you off all the money you have and will ever have. Everything has become a product, service or a commodity.

Commodification of it all

Everything from water to our attention, it has all become a commodity to squeeze out as much resources as possible - to create value for someone.

And technology has only boosted the economy.

Now there is a commodity for non-physical things.

Humans have some how managed to commoditize ALL of the things we possibly can. Here are a few on top of my head:

• Attention Economy (Advertising, streaming, Instagram Reels)
• Social interaction (Facebook, Instagram, Likes)
• Thoughts (twitter, blogging, books)
• Love (Music, Movies, Flowers, Boquets, Cakes, Tinder, Hinge {plus versions of them :()})
• Intelligence (Books, AI Chatbots, Consultancies)

Every tangible thing can now be either bought or sold. Cough - wait. Selling means owning - scratch that! Now, you can rent stuff - go get that Netflix sub (even if you will only watch it 4 hours a month!)

Irony of human ingenuity

Life has genuinely been reduced to a series of transactions and extractive systems. One has to wonder - if the only way you can thrive is by value generation - is it worth to be even thriving?

If everything ends up being a product, will there be anything that's truly ours?